Effect of Product Quality and Market Demand Uncertainties on Product Launch Decision
หัวหน้าโครงการ
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สัปปินันทน์ เอกอำพน
ทีมวิจัย
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สัปปินันทน์ เอกอำพน
หัวหน้าโครงการ
ผดุงศักดิ์ รัตนเดโช
นักวิจัยที่ปรึกษา
วันที่เริ่มโครงการ
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15 มิ.ย. 2553
วัตถุประสงค์
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To investigate the effect of demand and product quality uncertainties on various costs of product launch and the operating decisions of product development duration and manufacturing cycle time ramp-up. A technical net revenue model of product launch process, which is made up of product development, manufacturing, and product quality - revenue modules will be created and verified with real manufacturing data from various manufacturing plants, which have been partially collected. Methods to integrate demand and product quality uncertainties will be derived and incorporated into the model. The model will then be used to explore various aspects of uncertainties so that the effect on costs and operating decisions can be categorized and understood. All manufacturing firms can use the result to better understand how to cope with uncertainties both from the market's end (demand) and their own end (product quality).
