This research seeks to answer two very important questions regarding to the issue of current usage of Social Media amongst Thai enterprises: The two research questions are:
1) Which types of Social Media are being adopted by current Thai enterprises?
2) How are Social Media being used by both the enterprises and their customers?
To answer these two research questions, the researcher aim to:
1. Examine which Social Media tools are most popular and how they are being utilized by Thai enterprises.
2. Explore characteristics of each Social Media tool adoption (i.e. time duration of adoption, update frequency, density and interactivities of the User-Generated-Content).
3. Examine the characteristics of enterprises that already adopted the Social Media. Classify social networking applications according to findings in terms of characteristics of the social media and characteristics of enterprises.
4. Analyze whether characteristics of enterprises and their products/services are related.
