Determinants of success for community-based tourism development in Baan Bang Plub community, Samut Songkhram province, Thailand
หัวหน้าโครงการ
:
ธนธร วชิรขจร
ทีมวิจัย
:
ธนธร วชิรขจร
หัวหน้าโครงการ
สุรสิทธิ์ วชิรขจร
นักวิจัยที่ปรึกษา
วันที่เริ่มโครงการ
:
3 มิ.ย. 2556
วัตถุประสงค์
:
Applying the sustainable tourism principles, this study determines the factors critical for successful development and implementation of community-based tourism, as perceived by key stakeholders of the tourism industry at the community level.
The following research questions guide this study:
1. What practices of community-based tourism exist in Baan Bang Plub?
2. How are the predetermined criteria for success (as gleaned from the literature) evaluated by the local stakeholders as to their relevance and importance to the community?
3. What are the key variables influencing the success or failure of CBT?
4. Which factors are more important from the local perspectives?
These research questions guide to fulfill the following three objectives: 1) to understand the practice of CBT in the community, 2) to identify the determinants of success as perceived by local community of CBT destination, and 3) to examine the level of importance of each success factor from the local perspectives. The results of this study could provide community-based tourism development strategies and guidelines for other communities and related organizations such as Ministry of Tourism and Sports. Moreover, knowledge in these matters will help policy makers and tourism developers to understand the local needs and gain strong support from local communities.
